赵书虹，教授，博士，博士生导师，云南大学工商管理与旅游管理学院副院长，学术委员会副主任委员，学院旅游管理专业硕士指导委员会主任委员。原国家旅游局现文化和旅游部专家，云南省文化和旅游厅旅游学术委员会委员，云南省农业厅绿色食品牌推广顾问，云南省旅游行业协会顾问，云南省旅游管理专业学位专家委员会主任，中国高等院校市场学研究会理事，云南省市场学会副会长，中国旅游研究院昆明分院特聘专家，云南省商务研究院特聘专家，云南省社科专家库专家，云南省社科联特聘专家，云南省科科技厅专家库专家，国家社科基金评议专家。教育部高校旅游管理类专业教学指导委员会秘书长，全国旅游管理专业学位研究生教育指导委员会委员，教育部旅游管理专业评估专家。担任多个地方政府旅游发展顾问。担任《旅游论坛》《旅游研究》等杂志审稿专家和《旅游研究》编委。

目录
Chapter 1　Introduction ／001
1.1 Conceptual System of Tourism Destination Management ／002
1.1.1 Tourism Destination ／002
1.1.2 Tourism Destination System ／004
1.1.3 Types of Tourism Destination ／006
1.2 Theoretical System of TourismDestination Management ／009
1.2.1 Place Theory ／009
1.2.2 Tourism Destination Competitiveness Theory ／013
1.2.3 Tourism Destination Life Cycle Theory ／018
1.2.4 Criticism and Revision of Life Cycle Theory ／022
1.3 The Significance of Tourism Destination Management ／026
1.3.1 Call from the Social Needs ／026
1.3.2 Call from the Environmental Needs ／026
1.3.3 Call from the Cultural Needs ／027
Chapter 2　The Community Management of Tourism
Destination ／029
2.1 The Community Management Model and Experience of Tourism Destination ／030
2.1.1 Community and Tourism Destination Community ／031
2.1.2 Tourism Destination Community Management Model ／033
2.1.3 Tourism Destination Community Management Experience ／037
2.2 Promotion of Community Participation in Tourism Destination ／041
2.2.1 Introduction ／041
2.2.2 The Present Situation of Community Tourism Development in China ／045
2.2.3 Countermeasures to Promote Effective Community Participation ／047
Chapter 3　The Tourist Management of Tourism Destination ／052
3.1 Motivation and Behavior of Tourists in Tourism Destination ／053
3.1.1 Tourist Motivation ／054
3.1.2 Tourist Behavior ／057
3.2 Overview of Tourist Management in Tourism Destination ／061
3.2.1 Origin and Development of Tourist Management ／062
3.2.2 Current Situation of Tourist Management in Tourism Destination ／063
3.3 Content of Tourist Management ／065
3.3.1 Tourist Carrying Capacity Management ／065
3.3.2 Tourist Experience Management ／072
3.3.3 Tourist Uncivilized Behavior Management ／075
3.3.4 Tourist Satisfaction Management ／076
Chapter 4　Service Management of Tourism Destination ／079
4.1 Management of Tourism Destination Service Enterprise ／081
4.1.1 Definition of Management of Tourism Destination Service Enterprise ／081
4.1.2 Main Content of Management of Tourism Destination Service Enterprise ／081
4.1.3 Corporate Social Responsibility of Tourism Destination Service Enterprise ／083
4.2 Service Quality Management of Tourism Destination ／085
4.2.1 Service Quality ／085
4.2.2 Service Quality Problems Recognition and Correction ／086
4.2.3 Service Quality Measurement ／088
4.2.4 Integrated Quality Management of Tourism Destination ／089
4.3 Safety Management of Tourism Destination Services ／092
4.3.1 Safety of Tourism Destination ／092
4.3.2 Safety Precautions and Responses for Tourism Destination ／094
4.3.3 Tourism Destination Crisis ／097
4.3.4 Tourism Destination Crisis Management ／100
Chapter 5　Tourism Destination Planning and
Development Management ／104
5.1 Tourism Destination Planning and Management ／105
5.1.1 Rural Tourism Destination Planning and Management ／105
5.1.2 Urban Tourism Destination Planning and Management ／109
5.1.3 Scenic Tourism Destination Planning and Management ／111
5.2 Tourism Destination Development Management ／114
5.2.1 Tourism Destination Project Planning ／114
5.2.2 Tourism Destination Product Development ／117
Chapter 6　Tourism Destination Marketing Management ／124
6.1 Tourism Destination Marketing Strategy ／125
6.1.1 Tourism Destination Marketing Overview ／126
6.1.2 Theories of Tourism Destination Marketing ／131
6.1.3 Strategy Design of Tourism Destination Marketing ／134
6.2 Brand Management of Tourism Destination ／150
6.2.1 Concept of Tourism Destination Brand ／150
6.2.2 Marketing of Tourism Destination Brand ／151
6.2.3 Management of Tourism Destination Brand ／157
Chapter 7　Intelligent Management of Tourism Destination ／166
7.1 Informatization Construction of Tourism Destination ／167
7.1.1 Introduction of Tourism Destination Informatization ／167
7.1.2 Informatization Management of Tourism Destination ／170
7.1.3 Tourism Destination Information System ／175
7.2 Intelligent Tourism ／177
7.2.1 Introduction of Intelligent Tourism ／177
7.2.2 Intelligent Tourism Destination ／181
Chapter 8　Sustainable Development of Tourism Destination ／186
8.1 Environment Management of Tourist Destination ／188
8.1.1 Overview ／188
8.1.2 Research Trend of Sustainable Tourism at Home and Abroad ／189
8.1.3 Research Trend of Tourism Environment Management at
Home and Abroad ／191
8.1.4 Sustainable Tourism and Tourism Destination Environment Management ／192
8.1.5 Tourism Destination Environment Management Content ／192
8.1.6 Environment Management Characteristics of Tourism Destination ／195
8.1.7 Basic Functions of Tourism Environment Management ／197
8.1.8 Ways to Achieve Tourism Destination Management ／199
8.2 Tourism Destination Industry Management ／201
8.2.1 Overview ／201
8.2.2 Tourism Destination Industry System ／208
8.2.3 Tourism Destination Industry Layout ／215
8.2.4 Tourism Destination Industry Integration ／223
8.2.5 Principles of Sustainable Development of the Tourism Destination Industry ／226
8.3 Development Trend of Tourism Destination ／233
8.3.1 Development of Tourism Destination in the New Era ／233
8.3.2 Sustainable Development Paths for Tourism Destination ／240